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Fashion Revolution

Yesterday was Fashion Revolution Day, and though we didn't know it at the time, people all over the world were posting pictures of their clothing, tagging their makers, and asking "where was this made?".  We didn't get called out, but we'd love to show you anyway.  This shop, this small structure, in this little town, surrounded by farms, corn fields and a few grape vines, this is whereyour shoes...

Merry Christmas! and Holiday Hours






If you've ever wondered who's making or re-soling your shoes, this is it.  We're a team of eleven artisans, working together to make leather shoes in small batches with great care.  It truly is an art form and a tradition that we are proud to be a part of.  

In this week leading up to the Christmas holiday, our factory outlet will be open today along with next Monday and Tuesday, from 12-4:00 p.m....

Introducing Caleb



Caleb grew up on a local farm and says that when he came in a couple of years ago to pick up a re-soled pair of shoes, he mentioned that he'd be interested in working here.  Given Maggie's retirement and an uptick in production, Dave gave him a call over the summer and asked if the interest was still there.  Thankfully, it was.  Caleb finished up the harvest season at our favorite local CSA, and...

Meet Janet

It seems that each of us on staff are here primarily because we enjoy working with our hands. More specifically, we like the sense of accomplishment that comes from turning simple raw materials into objects of value. We all make shoes during the day, but many of us also have side projects and hobbies that continue to keep our hands busy after hours. Janet, who we have been getting to know for the...

Boots

We've had a lot of questions about our boots and when they'll be available. We had originally planned (hoped) for a fall 2013 release, but to be honest, we're not quite ready yet. It's taken a lot of time and figuring to prototype, test, and manufacture a shoe that has the look, and more importantly, the comfort that we're going for. We feel that we owe you, our loyal customers, a pair of boots...

Wedding Shoes



I have been holding on to this little gem of a postcard for at least a couple of years now, waiting for a good time to share it.  Today being the first day of June (wedding season?) I pulled it out and popped it into the scanner.  

I found the postcard at a local shop that carries local art and antiques.  The photographer, Jacci, was happy to give me a copy. She took the photo in the mid 1990s....

The New Guy



I'm pleased to introduce you to our (first ever) intern, Dave.  Not to be confused with Dave, Dave is a Wells College senior Business and Entrepreneurship major, minoring in Fine Arts from Erie, PA. As good as that sounds on paper (or online as the case may be) this background is an even better mix when combined with his enthusiastic persona and makes Dave specially qualified to take on all of the...

Hello!



It just occured to me that I have been bringing you blog entries for about two years now and I haven't taken the time to properly introduce myself.   I may have been intentionally vague in the past, but it feels like a good time to come out of virtual hiding and tell you a little about myself.  And since family connections brought me here, that seems like a good place to start.


I grew up in the...

The Value of Handmade

What is the value of handmade?  It's a question that many of us ask ourselves as we price our handmade goods or search for the perfect handmade gift.  Monetary value can be broken down easily enough.  Add the cost of materials, a decent hourly rate and you've got a number.  Prices allow us to buy and sell, but do they really reflect the value of our goods?  

When we buy handmade we're demonstrating...

Meet Aurora Shoe Co. Founder, Mary Jane Dann

If you have had the pleasure of meeting Mary Jane (or MJ as she’s known around here) then you know she’s an eclectic woman. When I met with MJ to collect information for this post, she was open and friendly and willing to share way more information than I could ever fit into one cohesive story. Suffice it to say that the Aurora Shoe Company has come to where it is today through many personal...

Meet Bill

As we near the end of our Meet the Staff series, we'd like to introduce you to a member of the original 3 person crew.  Bill came into this business at the very beginning and has been with us ever since.  He's a guy of many talents (not just around here, as you'll see below) and a person whom the Aurora Shoe Company definitely wouldn't be the same without.

Bill grew up on a farm in Aurora and has...

Meet Jesse

Jesse has been with Aurora Shoe for more than a decade.  In that time he has become the resident expert at turning pieces of wrinkly leather into perfectly formed shoes that hold a shape and invite your feet to enter.  This process, called "wet forming" is one of the most unique steps in our shoes' production.  While most shoe makers form their shoes on a last, Jesse shapes ours by hand, leaving...

Hello, Brian!

Having worked at Aurora Shoe for just over 6 months, Brian is one of our newest employees. He brings a lot of energy and enthusiasm to his work and is always ready to learn a new job. So far, Brian has been responsible for many of the smaller tasks in our shoe-making process. He does a lot of the gluing, the lacing and is a hole-poker extraordinaire, punching small holes in our shoe straps as well...

Say Hello to Randy

Remember when I said that some of our staff are a little camera shy?  Well some of our staff are VERY camera shy.  Randy preferred to stay out of his photo all together, so we decided to give you a sample of his work instead.



This is photo demonstrates one of Randy's favorite tasks - gluing-up midsoles. It's a bit harder than it looks, as the leather arrives with marks and brands that have to be...

Meet Maggie

Though she can be funny and sarcastic, when it comes to work, Maggie doesn't mess around.


Having worked at Aurora Shoe for about 10 years, Maggie knows nearly everything about our shoes and how to make them. She is an expert at one of our most dreaded and detailed steps and can be seen doing just that below.


See that look of concentration? Sewing triangles is tricky.

When she's not making shoes or...

Meet Cheryl

Cheryl is a bit camera shy. Actually, a lot of our staff is camera shy. In their defense, they had no idea when they signed up for this gig that we'd be posting them all over the internet - well, not all over, but you know what we mean...

These are Cheryl's hands. Her legs can be seen below. You'll just have to imagine the rest.

Cheryl, like Bob, is another staff member whose interests lie in...

Meet Bob




Bob is probably the nicest curmudgeon you'll ever meet.  He's the kind of guy who, when forced to miss work for a doctor's appointment, will bring back doughnuts for the entire shop.  He's also the kind of guy who will stay later than usual to make up for worked missed.  He has a serious eye for detail and is meticulous in his work.  This may have something to do with Bob's other profession. 

Thou...

Meet the Heads, Hearts and Hands Behind Aurora Shoes


When we created this blog we envisioned it as a space that would help to bridge the gap between our new and sort of professional looking websiteand the friendly and informal shop in Aurora. Taking the leap to sell our shoes online is a huge one and greatly changes the way we do business. In the past people have had to come into our shop, meet our pets and talk with us to buy our shoes. Now they...

Photography by Erin Little , Ginny Sheller , Katherine Huysman .

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