Blog

Meet Jesse

Jesse has been with Aurora Shoe for more than a decade.  In that time he has become the resident expert at turning pieces of wrinkly leather into perfectly formed shoes that hold a shape and invite your feet to enter.  This process, called "wet forming" is one of the most unique steps in our shoes' production.  While most shoe makers form their shoes on a last, Jesse shapes ours by hand, leaving...

Hello, Brian!

Having worked at Aurora Shoe for just over 6 months, Brian is one of our newest employees. He brings a lot of energy and enthusiasm to his work and is always ready to learn a new job. So far, Brian has been responsible for many of the smaller tasks in our shoe-making process. He does a lot of the gluing, the lacing and is a hole-poker extraordinaire, punching small holes in our shoe straps as well...

Simplicity



The art of art, the glory of expression and the sunshine of the light of letters, is simplicity.

Walt Whitman

Say Hello to Randy

Remember when I said that some of our staff are a little camera shy?  Well some of our staff are VERY camera shy.  Randy preferred to stay out of his photo all together, so we decided to give you a sample of his work instead.



This is photo demonstrates one of Randy's favorite tasks - gluing-up midsoles. It's a bit harder than it looks, as the leather arrives with marks and brands that have to be...

Where Have Your Aurora Shoes Taken YOU?

Christmas at Yosemite



We love our Aurora Shoes and they go with us everywhere. This winter we were in Yosemite and took this picture on Christmas Day, 2009 at Inspiration Point. We can't imagine Christmas without our favorite things and that includes Aurora Shoes, Yosemite and camping in our 1968 Airstream Caravel. Elena does't wear any other shoes. She might try on other brands, but trades them...

Our New Look

There's something invigorating about giving yourself a new look.  Whether it's a new wardrobe,  a new coat, or just a new haircut, the newness inspires fresh feelings and new ideas. 

After 20 years of business, we thought it was high time for Aurora Shoe to have a real logo.  We did a lot of thinking, asked a lot of questions, and hired a really great designerto work with us in coming up with...

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HOLIDAY HOURS
The Aurora Shoe Company will be closed for Christmas and the New Year. During this time, Dave is happy to open the shop by appointment. See his contact information below.

CLOSED
Monday, December 21 - Friday, December 25
Thursday, December 31 - Friday, January 1

REGULAR HOURS
These are our normal shop hours. As always, Dave is happy to meet with you by appointment.

Monday - Friday
N...

Where Have Your Aurora Shoes Taken YOU?

Island Woman
Elania McCartney shared these great photos from her trip to Culebra, an island off the coast of Puerto Rico.

See that cute little foot propped on the wheel well?


Open Some Days Closed Others. Now that's a relaxed lifestyle!

Thanks for sharing, Elania. You've got us wanting to hop a plane and escape this NY winter for a while!

Meet Maggie

Though she can be funny and sarcastic, when it comes to work, Maggie doesn't mess around.


Having worked at Aurora Shoe for about 10 years, Maggie knows nearly everything about our shoes and how to make them. She is an expert at one of our most dreaded and detailed steps and can be seen doing just that below.


See that look of concentration? Sewing triangles is tricky.

When she's not making shoes or...

Looking for the Perfect Holiday Gift?

We've had a few inquiries about gift certificates and want you to know that if you're still searching for the perfect holiday gift, we've got you covered.



Aurora Shoe is now offering personalized gift certificates. Hand lettered onto insole shaped pieces of leather, they're unique and fun. Contact us by Friday, December 18th to receive your certificate by Christmas.

Check us Out @ Ped Shoes

We are happy to announce a special re-connection that we've recently made with Ped, an online retailer of European and American handmade shoes, boots, handbags, jewelry and other treasures.


Photo courtesy of pedshoes.com

Here's what Ped has to say about the products they carry:

At Ped, we don't chase fashion, and we don't follow trends. We choose styles we like and wear ourselves. The things we...

Off with Pointy Shoes!


We thought you might like to get a closer look at our angry little elf. His sign reads: On Strike! Off with Pointy Shoes. We couldn't agree more. Give those toes some wiggle room!


Meet Cheryl

Cheryl is a bit camera shy. Actually, a lot of our staff is camera shy. In their defense, they had no idea when they signed up for this gig that we'd be posting them all over the internet - well, not all over, but you know what we mean...

These are Cheryl's hands. Her legs can be seen below. You'll just have to imagine the rest.

Cheryl, like Bob, is another staff member whose interests lie in...

Where Have Your Aurora Shoes Taken YOU?

Ahrus, Denmark Via Japan




Makiko Sugita of Japan, shared her beautiful photos from a trip to Denmark for Sankt Hans Aften, a Danish celebration that coincides with the summer solstice in late June.  Celebrated since the time of the Vikings, this holiday traditionally includes bonfires on the beaches, good food and lots of merriment.



Makiko shares that she took off her shoes and then watched the...

Meet Bob




Bob is probably the nicest curmudgeon you'll ever meet.  He's the kind of guy who, when forced to miss work for a doctor's appointment, will bring back doughnuts for the entire shop.  He's also the kind of guy who will stay later than usual to make up for worked missed.  He has a serious eye for detail and is meticulous in his work.  This may have something to do with Bob's other profession. 

Thou...

Meet the Heads, Hearts and Hands Behind Aurora Shoes


When we created this blog we envisioned it as a space that would help to bridge the gap between our new and sort of professional looking websiteand the friendly and informal shop in Aurora. Taking the leap to sell our shoes online is a huge one and greatly changes the way we do business. In the past people have had to come into our shop, meet our pets and talk with us to buy our shoes. Now they...

Where Have Your Aurora Shoes Taken YOU?


To the Beach in October


A proud Grandpa kicks back to enjoy the view on a sunny fall day at Lake Ontario. 

Where Have Your Aurora Shoes Taken You?


 On a Wobbly Walk Around the Kitchen
When Dave's sister caught her then 18 month old son in her Middle English Aurora Shoes she just had to snap a picture.  He thought it was funny to try on all of Mama's shoes, but somehow these and a pair of shiny pink slippers became his favorites. 

Our shoes might travel around the world, but for this little guy, a trip around the kitchen was quite the...

Where Have Your Aurora Shoes Taken You?


On a Donkey in Peru
I was a Physical Education teacher in Peru, NY.  We had an annual teachers vs students donkey basketball game.  I wear my Aurora Shoes everywhere else, so wearing them for game was a no-brainer.  Let Michael Jordan have his Nikes, I've got my Aurora Shoes!
- Andrea Binns

King Ferry, NY

Where Have Your Aurora Shoes Taken You?

Thailand, 1999


"I toured Thailand for a month in January of 1999. I brought two pairs of Aurora Shoes and wore them everywhere. This picture was taken at the ruins of an ancient village. The monkeys had moved in and were the only living residents. Seconds after this shot was taken another monkey jumped out of the tree above me and landed right on my head."


- Alyssa Gunderson
Fair Haven, NY
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Photography by Erin Little , Ginny Sheller , Katherine Huysman .

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