Blog

Self Improvement


I've been busy mothering and working on a website revamp*, but wanted to pop in and share the little online chat we had with Amanda Soule.  The giveaway is closed, but the content is as true and as current as it was over the weekend.  Take a look if you care to read more about who we are and what we've been up to.  

* We're working to have our new look ready by the end of April. It's another...

Out and About in Aurora

 

Meet the Neighbors - Petrune

At the Aurora Shoe Company, we passionately support small business and handmade and local goods. As a visitor of our blog, we thought that you might feel the same way. In our Meet the Neighbors series we're featuring businesses and people who reflect our own values and whom we feel lucky to call neighbors and friends.

It's hard to know where to even begin with Petrune. Their store front on the...

Foot Health and Orthotics

 We get a lot of questions from potential customers about the use of custom orthotics with our shoes.  Dave shared this response with someone the other day and because of the frequency of the question, I thought it was worth repeating here. 

Question 
 Do you recommend using custom orthotics with your shoes?

Dave's answer  
The question about Orthotics is a tricky one, but I will do my best to...

Taproot Magazine


Have you heard about this new magazine?  In their own words:

Taproot is...
a collection of curated stories written by and for people living fully and digging deeper; people who are interested in deepening their connections to their families, communities, and themselves as they strive to live locally and closer to the ground.

Taproot is...
inclusive of all families striving to dig deeper, in the...

Style

I'd like to think that if these stylish ladies knew about our shoes they'd be wearing them.  What do you think?
 
 
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via The Sartorialist

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via The Sartorialist

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pattern via grasflecken

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Image via Neighbour
by emersonmade

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 via The Sartorialist

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image via Neighbour

via The Sartorialist
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The New Guy



I'm pleased to introduce you to our (first ever) intern, Dave.  Not to be confused with Dave, Dave is a Wells College senior Business and Entrepreneurship major, minoring in Fine Arts from Erie, PA. As good as that sounds on paper (or online as the case may be) this background is an even better mix when combined with his enthusiastic persona and makes Dave specially qualified to take on all of the...

Scenes from a Binns Family Christmas


Two of the five Binns family grandchildren celebrated their very first Christmas.  At 10 months, we're pretty sure that Amelia got more out of the day than Liam did.  Either way, adding two more kids to the mix has really added a huge amount of fun and love to our annual gathering.  

We work each year to simplify the family Christmas, and I think we finally hit a beautiful balance. There were...

Final Gift Guide - Someone Special

With Christmas looming, I thought it might be a good time to share a gift guide with ideas that you still have plenty of time to work on.  No order by deadlines or expedited shipping charges to worry about, and you don't have to stress about which size or color to choose.  Merry Christmas!



Unlike your siblings or your parents, you chose your special someone, and through good and bad you've made it...

Small Business Shopping Guide - Your Parents

In the weeks leading up to Christmas we'll be sharing gift guides focusing on small businesses and organizations that we feel good about supporting. We only recommend gifts and products that we would actually consider ourselves and hope that you find inspiration. Please feel free to add other ideas in the comments section - there are so many great businesses out there and we would love to know...

Small Business Shopping Guide - Your Brother

In the weeks leading up to Christmas we'll be sharing gift guides focusing on small businesses and organizations that we feel good about supporting. We only recommend gifts and products that we would actually consider ourselves and hope that you find inspiration. Please feel free to add other ideas in the comments section - there are so many great businesses out there and we would love to know...

Small Business Shopping Guide - Your Sister


In the weeks leading up to Christmas we'll be sharing gift guides focusing on small businesses and organizations that we feel good about supporting. We only recommend gifts and products that we would actually consider ourselves and hope that you find inspiration. Please feel free to add other ideas in the comments section - there are so many great businesses out there and we would love to know...

The Office

While Dave and the rest of our staff are at the workshop cutting, stitching, and creating, my work (which hardly feels like work in comparison) usually takes place off site, wherever I can find a good comfy seat and an internet connection. 

 
 
The routine since September has been to drop my kids off (preschool and babysitter) at 9am and then choose a place to set up camp for the next few hours....

Our New York

It's funny how when you're travelling and you tell someone that you're from New York they automatically assume that you mean New York City. Sure, there are A LOT of people in NYC, but there is also a lot of real estate north of the Tappan Zee Bridge. We're a full 5 hours north of the City and it would take another 5 hours to reach the Canadian border, so we're truly smack dab in the middle of New...

It's all About Comfort

(photo by Erin) 

After being on my feet all day, I couldn't wait to get home and kick my shoes off.  Now I don't have to worry about that  - I don't even realize I have them on.  
 
 
- A local patron describing the Aurora Shoe difference

Veterans' Day

When I'm having a rough day or find myself in a difficult situation, I often think about my grandparents. They courted each other in the early 1940s and were married just after my grandfather was drafted and before he was sent to Normandy. I think about the extreme hardship of living apart, not knowing if they would ever see or hold each other again, and the incredible amount of self sacrifice...

Things Men Have Made

Twinkletoes

We're several weeks beyond what I would consider to have been the peak of fall color here in the Finger Lakes region.  A trip to the woods this weekend made it clear that there is still plenty of color to be found.  As always, the photos hardly capture the reality, but they're the only way I know how to share this natural beauty.






There were no apple trees in sight, but this sweet little poem came...

Meet the Neighbors - Dinosaur Dry Goods

We passionately support small business and handmade and local goods. As a visitor of our blog, we thought that you might feel the same way. In our Meet the Neighbors series we're featuring businesses and people who reflect our own values and whom we feel lucky to call neighbors and friends.


Today I'm excited to introduce you to a small business that I have known and loved since it appeared a...

Neighbour Lookbook

Our friends at Neighbour in Vancouver have just shared their autumn/winter lookbook.  They always put together interesting looks and we were excited to spot this one which features our Middle English style. 



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Photography by Erin Little , Ginny Sheller , Katherine Huysman .

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