Meet the Neighbors - Petrune

At the Aurora Shoe Company, we passionately support small business and handmade and local goods. As a visitor of our blog, we thought that you might feel the same way. In our Meet the Neighbors series we're featuring businesses and people who reflect our own values and whom we feel lucky to call neighbors and friends.

It's hard to know where to even begin with Petrune.  Their store front on the Ithaca Commons is an eclectic mix of vintage and vintage inspired clothing from every decade.  They carry all things fashionable, from hundred-year-old evening wear to neon shades from the 1980s.  Walking into their shop is such a visual treat.  Garments and accessories are grouped by style and color with well curated vignettes all around the store.  The first floor is dedicated primarily to women's fashion, but there is a solid selection of mens wear on the second floor along with a growing collection of vinyl. 

I stopped by Petrune a couple of weeks ago and had so much fun working with their friendly and stylish staff.   Local folks should stop in and peruse the racks, but long distance friends can find plenty of Petrune goodness at their ever changing Etsy shop











After taking a few minutes to photograph the space, I spent some time with models, Angelina and Eleanor to capture a few looks that the Petrune staff pulled together for our shoot.  I like the way that these outfits and our shoes came together and really dig the funky vintage meets classic handmades vibe.





Not content to keep things reasonable, Eleanor and I ventured out onto a rooftop and accidentally found ourselves locked out for a few minutes.  The weather was bearable in jeans and a sweater, but poor Elanor was ridiculously under dressed. 

Can't you just feel the energy in these photos?  She is such a good sport!


I love Petrune and all that they have to offer.  As if the vintage, vintage inspired, and handmades already in the shop weren't enough, I'm thrilled to see that they're coming out with their own gorgeous new line of vintage inspired clothing under the Petrunia label.  You can follow Petrune on Facebook for updates and promotions.  With so many unique items, it's also a great way to see what's new.

Thanks, Ladies, for a fun day and some great photos.  I'll be sure to stop in the next time I'm on the Commons!



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Photography by Erin Little , Ginny Sheller , Katherine Huysman .

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